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What is AT&T TV NOW? A Complete Guide

You can watch 100+ channels on your devices with the At&T TV app.

AT&T TV NOW (formerly called as DIRECTV NOW) is a live TV streaming service which offers tons of live TV channels without using running cables or satellite dish. It is a direct competitor for popular live TV services like Sling TV and Hulu. While comparing with its competitors, it manages to stream the local channels efficiently and consistently. When it comes to DVR, it also offers something for the catch-up programs. Let’s discuss more AT& T TV NOW in detail.

How much does AT&T TV NOW cost?

There are seven subscription plans available in AT&T TV NOW. Depending on the plan, factors like the number of channels and the list of premium channels will vary from one plan to another plan.

PlanPriceNumber of Channels
PLUS$65/mo45+
MAX$80/mo60+
ENTERTAINMENT$93/mo63+
CHOICE$110/mo85+
XTRA$124/mo105+
ULTIMATE$135/mo125+
OPTIMO MAS$86/mo90+

*If you’re a new user, you will get 7-days free while purchasing PLUS and MAX plans.

From the above table, it clearly shows that the more you spent, the more you will get. The single subscription on AT&T TV NOW can be streamed on three devices simultaneously.

AT&T TV NOW cost

PLUS is our recommended pack for most users. You will get the best value for your money. Along with popular channels, it also includes HBO for free. While comparing with the PLUS plan, MAX offers more sports channels and you can buy this pack if you’re a sports lover. Along with HBO, it also includes CINEMAX addon for free.

NOTE: Apart from PLUS and MAX plans, you need to pay $11 per month to include HBO and CINEMAX.

Click here to sign up for AT&T TV NOW.

Channels available in AT&T TV NOW

Here is the table to list out the channels available in each AT&T TV NOW plan:

PLUSABC, AccuWeather, Audience, BET, Boomerang, Bravo, Cartoon Network, CBS, Cheddar, CNBC, CNBC World, CNN, Comedy Central, CW, Disney Channel, Disney Junior, Disney XD, E!, ESPN, ESPN2, Fox, Fox Business Network, Fox News Channel, Fox Sports 1, Freeform, FX, FX Movie Channel, FXX, Hallmark Channel, HBO, HBO Family, HBO Latino, HLN, MSNBC, MTV, My Network TV, Nat Geo Wild, National Geographic Channel, NBC, NBCSN, Nick Jr., Nickelodeon, Ovation, Oxygen, Revolt, Syfy, TBS, TCM, Telemundo, TNT, TruTV, Universal Kids, USA Network and VH1
MAXABC, ACCN, AccuWeather, Audience, BET, Boomerang, Bravo, Big Ten Network, Cartoon Network, CBS, CBS Sports Network, Cheddar News, Cinemax, CMT, CNBC, CNBC World, CNN, Comedy Central, CW, Disney Channel, Disney Junior, Disney XD, E!, ESPN, ESPN2, ESPNEWS, ESPNU, Fox, Fox Business Network, Fox News Channel, Fox Sports 1, Fox Sports 2, Freeform, FX, FX Movie Channel, FXX, Golf Channel, Hallmark Channel, HBO, HBO Family, HBO Latino, HLN, Longhorn Network, MSNBC, MSG, MSG+, MTV, My Network TV, Nat Geo Wild, National Geographic Channel, NBC, NBC Sports Network, Nick Jr., Nickelodeon, Olympic Channel, Ovation, Oxygen, Paramount, Revolt, SEC Network, Syfy, TBS, TCM, Telemundo, TNT, TruTV, TV Land, Universal Kids, USA Network, VH1 and YES Network
ENTERTAINMENTA&E, ABC, AccuWeather, AMC, Animal Planet, Audience, AXS TV, Baby First, BBC America, BET, Bloomberg TV, Bravo, C-SPAN, C-SPAN2, Cartoon Network, CBS, CMT, CNBC, CNN, Comedy Central, CW, Discovery, Disney Channel, Disney Junior, Disney XD, E!, ESPN, ESPN2, Food Network, Fox Business Network, Fox News Channel, FOX Sports 1, Fox, Freeform, FX, FXX, Galavision, Hallmark Channel, Hallmark Movies & Mysteries, HGTV, HISTORY, HLN, Investigation Discovery, Lifetime, MotorTrend, MSNBC, MTV, MTV2, National Geographic Channel, NBC, NBCSN, Nickelodeon/Nick at Nite, One American News, Ovation, Paramount Network, REELZ, RFD-TV, Syfy, TBS, TCM, TeenNick, Telemundo, TLC, TNT, TruTV, TV Land, Univision, USA Network, VH1, Viceland and WE tv
CHOICEA Wealth of Entertainment, A&E, ABC, AccuWeather, AMC, Animal Planet, Audience, AXS TV, Baby First, BBC America, BET, Bloomberg TV, Bravo, Big Ten Network, C-SPAN, C-SPAN2, Cartoon Network, CBS, Cheddar, CMT, CNBC, CNBC World, CNN, Comedy Central, Comedy TV, Cooking Channel, CW, Discovery, Disney Channel, Disney Junior, Disney XD, E!, ESPN, ESPN2, ESPNEWS, ESPNU, Food Network, Fox Business Network, Fox News Channel, FOX Sports 1, Fox, Freeform, Fuse, Fusion, FX, FXX, Galavision, Game Show Network, Hallmark Channel, HGTV, HISTORY, HLN, IFC, Investigation, Discovery, Justice Central, Lifetime, MLB Network, MotorTrend, MSNBC, MTV, MTV2, National Geographic Channel, NBC, NBCSN, Nick Jr., Nickelodeon/Nick at Nite, Nicktoons, One American News, Oprah Winfrey Network (OWN), Paramount Network, Pop, REELZ, RFD-TV, Science, SEC Network, SundanceTV, Syfy, TBS, TCM, TeenNick, Telemundo, Tennis Channel, The Weather Channel, TLC, TNT, Travel Channel, TruTV, TV Land, TV One, UniMás, Univision, Up, USA Network, VH1, Viceland and WE tv
XTRAA Wealth of Entertainment, A&E, ABC, AccuWeather, AMC, American Heroes, Animal Planet, Aspire, Audience, AXS TV, Baby First, BBC America, BBC World News, BET, BET Her, Bloomberg TV, Bravo, Big Ten Network, C-SPAN, C-SPAN2, Cartoon Network, CBS Sports Network, CBS, Cheddar, CMT, CNBC, CNBC World, CNN, Comedy Central, Comedy TV, Cooking Channel, CW, Destination America, Discovery, Discovery Family Channel, Discovery Life, Disney Channel, Disney Junior, Disney XD, DIY Network, E!, ESPN, ESPN2, ESPNEWS, ESPNU,FM, Food Network, Fox Business Network, Fox News Channel, FOX Sports 1, FOX Sports 2, Fox, Freeform, Fuse, Fusion, FX, FX Movie Channel, FXX, Fyi, Galavision, Game Show Network, Golf Channel, Hallmark Channel, HGTV, HISTORY, HLN, IFC, Investigation Discovery, Justice Central, Lifetime, LMN, Logo, MLB Network, MotorTrend, MSNBC, MTV, MTV Classic, MTV2, Nat Geo Wild, National Geographic Channel, NBA TV, NBC, NBCSN, NHL Network, Nick Jr., Nickelodeon/Nick at Nite, Nicktoons, Olympic Channel, One American News, Ovation, Oprah Winfrey Network (OWN), Oxygen, Paramount Network, Pop, REELZ, Revolt, RFD-TV, Science, SEC Network, Sportsman Channel, SundanceTV, Syfy, TBS, TCM, TeenNick, Telemundo, Tennis Channel, The Weather Channel, TLC, TNT, Travel Channel, TruTV, TV Land, TV One, TVG, UniMás, Universal Kids, Universo, Univision, Up, USA Network, VH1, Viceland and WE tv
ULTIMATEA Wealth of Entertainment, A&E, ABC, AccuWeather, AMC, American Heroes, Animal Planet, Aspire, Audience, AXS TV, Baby First, BBC America, BBC World News, BET, BET Her, Bloomberg TV, Boomerang, Bravo, Big Ten Network, C-SPAN, C-SPAN2, Cartoon Network, CBS Sports Network, CBS, Cheddar, CMT, CNBC, CNBC World, CNN, Comedy Central, Comedy TV, Cooking Channel, CW, Destination America, Discovery, Discovery Family Channel, Discovery Life, Disney Channel, Disney Junior, Disney XD, DIY Network, E!, El Rey, ESPN, ESPN2, ESPNEWS, ESPNU, FM, Food Network, Fox Business Network, Fox News Channel, FOX Sports 1, FOX Sports 2, Fox, Freeform, Fuse, Fusion, FX, FX Movie Channel, FXX, fyi, Galavision, Game Show Network, Golf Channel, Hallmark Channel, HGTV, HISTORY, HLN, IFC, Investigation Discovery, Justice Central, Lifetime, LMN, Logo, MLB Network, MotorTrend, MSNBC, MTV, MTV Classic, MTV2, Nat Geo Wild, National Geographic Channel, NBA TV, NBC, NBCSN, NHL Network, Nick Jr., Nickelodeon/Nick at Nite, Nicktoons, Olympic Channel, One American News, Ovation, Oprah Winfrey Network (OWN), Oxygen, Paramount Network, Pop, REELZ, Revolt, RFD-TV, Science, SEC Network, Sportsman Channel, STARZ ENCORE Action, STARZ ENCORE Black, STARZ ENCORE Classic, STARZ ENCORE East, STARZ ENCORE Family, STARZ ENCORE Suspense, STARZ ENCORE West, STARZ ENCORE Westerns, SundanceTV, Syfy, TBS, TCM, TeenNick, Telemundo, Tennis Channel, The Weather Channel, TLC, TNT, Travel Channel, TruTV, TV Land, TV One, TVG, UniMás, Universal Kids, Universo, Univision, Univision Deportes Network, Up, USA Network, VH1, Viceland and WE tv
OPTIMO MASA&E, ABC, AccuWeather, AMC, Animal Planet, Antena 3, Atres Series, Audience, AXS TV, Azteca, Baby First, BabyTV, Bandamax, Boomerang, Bravo, C-SPAN, C-SPAN2, Canal 22 Internacional, CANAL ONCE, Caracol TV, Cartoon Network East, Centroamérica TV, Cine Estelar, Cine Mexicano, Cine Nostalgia, Cine Sony, Cinelatino, CNN, CNN En Español, De Pelicula, De Pelicula Clásico, Discovery, Discovery en Español, Discovery Familia, Disney Channel, E!, Ecuador TV, Ecuavisa Internacional, El Rey, Enlace, ESNE, ESPN Deportes, Estrella TV, Food Network, FOROtv, FOX Deportes, FOX Sports 1, Fox, FOXlife, Freeform, Fusion, FX, FXX, Galavision, GolTV, HISTORY, History En Español, HITN TV, HLN, Hola TV, IVC Net, Lifetime, MegaTV, MotorTrend, MSNBC, MTV, Multimedios, Nat Geo Mundo, National Geographic Channel, NBC, NBCSN, Nick Jr., Nickelodeon/Nick at Nite, NTN24, Nuestra Tele, Paramount Network, Pasiones, Perú Mágico, SUR Perú, TBS, TeleCentro, Telefe, Telemundo, The Weather Channel, TNT, Tr3s, TV Chile, TVE, TyC Sports, UniMás, Universo, Univision, Univision Deportes Network, Univision tlnovelas, Up, USA Network, VePlus, VH1, Viceland, VideoRola, ViendoMovies, Vme, WAPA América and ZooMoo

Visit this link and enter your zip code to find out the live local channels and regional sports networks available for you.

AT&T TV NOW Channels List

Premium Addons

In addition to the channels mentioned in the above table, AT&T TV NOW also offers premium addons at the appropriate fee:

  • HBO – $11/month (free on PLUS and MAX)
  • CINEMAX – $11/month (free on MAX)
  • SHOWTIME – $11/month
  • EPIX – $6/month
  • MOVIES EXTRA PACK – $5/month

You can also get NBA LEAGUE PASS PREMIUM ($40/mo) along with your standard plan.

AT&T TV NOW (DIRECTV NOW) supported devices

AT&T TV NOW is supported on all devices which have internet connection support. Here is the list of all the supported devices

AT&T TV NOW Supported Devices

Note: Roku users can’t access AT&T TV NOW on their streaming devices as it was removed from the Roku channel store recently.

True Cloud DVR

With True Cloud DVR feature, you can record your favourite live TV program and stream it back on your own time. Even though it sounds good, the developer offers only 20 hours of recording. You can keep the recordings for one month. At the same time, the DVR feature works only on a few supported devices.

While comparing with YouTube TV (unlimited storage for cloud DVR) and Hulu Live TV (50 hours), the cloud DVR feature in DIRECTV NOW is very low and the developers need to step up their game to stay competitive.

Does DIRECTV NOW has on-demand titles?

With the free HBO support on a few packs, you will get access to particular movies like Barry, Westworld, The Righteous Gemstones, and True Detective. For on-demand movies, you can log in to the HBO GO official website with the help of AT&T TV NOW login credentials. You can also record the live airings on the movie channels and stream it them within one month of recording. With the help of Audience Network, you can stream some of the best comedies, talk shows, documentaries and dramas.

Is AT&T TV NOW (DIRECTV NOW) worth buying?

AT&T TV NOW is an ideal service if HBO is one of your primary picks. Apart from that, it has a lot of downsides like weak cloud DVR storage (20 hours only), expensive packages and key channels are missing in affordable packages. At the same time, there are various services like YouTube TV and Sling TV are providing more live TV channels at an affordable cost.

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